When I was doing research for another class
I found another blog about how we should target millennials. I’ve written about
this before, but more in a format that we’re overlooked. This blog had some
solid foundations in research and related to me. One of the points it touched
upon was that millennials dislike and don’t trust advertising. Therefore, the
traditional marketers missed the millennials completely and it is one of the
reasons traditional advertising never worked.
As my stay in the U.S. is unfortunately coming to an end, I thought about the first things I saw here and if my expectations were met. Some were, some weren’t. However, one of the main ones which was confirmed is the advertising. During my time here I fell in love with American Football, well at least the highlights on NFL’s YouTube channel. A real game is too long and the advertising is extremely annoying, up to the point that it becomes advertising for the competitor. During a normal game, there is around 40 minutes which consists of the same 20 commercials, I could almost recite 10 of them after a game.
Clutter and noise are words I’ve learned for this type of advertising, just doing the same thing over and over again and wait until it works. Almost like Edisons optimistic quote “I haven’t failed, I just found 10000 ways that won’t work”, but at least he tried 10000 different things. This is just trying the same thing 10000 times and praying that it works eventually. You won’t reach millennials this way, try something different. Try to make a community, try to make it personal, let them help building your brand. And just so you know, there are 1,8 billion reasons why this would work.
As my stay in the U.S. is unfortunately coming to an end, I thought about the first things I saw here and if my expectations were met. Some were, some weren’t. However, one of the main ones which was confirmed is the advertising. During my time here I fell in love with American Football, well at least the highlights on NFL’s YouTube channel. A real game is too long and the advertising is extremely annoying, up to the point that it becomes advertising for the competitor. During a normal game, there is around 40 minutes which consists of the same 20 commercials, I could almost recite 10 of them after a game.
Clutter and noise are words I’ve learned for this type of advertising, just doing the same thing over and over again and wait until it works. Almost like Edisons optimistic quote “I haven’t failed, I just found 10000 ways that won’t work”, but at least he tried 10000 different things. This is just trying the same thing 10000 times and praying that it works eventually. You won’t reach millennials this way, try something different. Try to make a community, try to make it personal, let them help building your brand. And just so you know, there are 1,8 billion reasons why this would work.
I completely agree. Marketing to millennials involves creating more of a culture for a brand rather than just an advertisement. Community is key
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