For one of my classes I had to read a book
which was about nudges, aspects in the choice architecture which alters an
individuals’ behavior in a predictable way. Yes, a scientific way of saying
that there are some things in life which alter your behavior just like others
want it. An easy example is a men’s urinal. Most of the times there is
something to aim at, like a fly or something else which is clearly visible. The
aim of this little thing in the urinal is to make you focused and prevent
pissing outside of the urinal. A little thing which alters your behavior in a
predictably way.
The day we had a test about this book the tables were placed in a circle, which is never the case as the teacher liked an “environment where creative ideas can flow freely”. So normally we would sit in small groups all over the class, but not on the day of the test. Which was actually a gift for the test, as one question was to give an example of a nudge. As nobody moved any tables, we were sitting in the setting the person who put the tables together created for us, we adhered to a nudge. Well that was an easy question!
Another nudge I was especially interested in was something to do with revenue in a restaurant. I’ve worked in a restaurant for around two years, it was my last job before I came here. I’ve always been curious why some dishes are ordered more than others, because tastes differ from person to person. Was it because the reviews said good things about them? Was it because they were advertised more often? I still don’t really know, some assumptions but not more than that. When I read some nudges online I saw one of a restaurant, make one very luxurious dish which is quite expensive and make the second most expensive dish the most profitable one. Why? Because customers will buy that one the most, which creates the most amount of revenue for you. When I’m back home, I’m going to sell this advice to my old boss. More revenue for him, more revenue for me.
The day we had a test about this book the tables were placed in a circle, which is never the case as the teacher liked an “environment where creative ideas can flow freely”. So normally we would sit in small groups all over the class, but not on the day of the test. Which was actually a gift for the test, as one question was to give an example of a nudge. As nobody moved any tables, we were sitting in the setting the person who put the tables together created for us, we adhered to a nudge. Well that was an easy question!
Another nudge I was especially interested in was something to do with revenue in a restaurant. I’ve worked in a restaurant for around two years, it was my last job before I came here. I’ve always been curious why some dishes are ordered more than others, because tastes differ from person to person. Was it because the reviews said good things about them? Was it because they were advertised more often? I still don’t really know, some assumptions but not more than that. When I read some nudges online I saw one of a restaurant, make one very luxurious dish which is quite expensive and make the second most expensive dish the most profitable one. Why? Because customers will buy that one the most, which creates the most amount of revenue for you. When I’m back home, I’m going to sell this advice to my old boss. More revenue for him, more revenue for me.
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